Insights & Strategies
Latest thoughts and strategies for technographic targeting
When it comes to B2B sales and marketing, volume isn't the problem — quality is. Too often, teams waste time chasing accounts that seem like a good fit but go nowhere. Why? Because on the surface, everything looks fine — company size, industry, revenue, maybe even job titles. But what's missing is real context. The kind that tells you what technologies those companies are actually using.
Let's face it — even the best go-to-market strategy will fall flat without solid data behind it. Yet, so many sales and marketing teams still make critical decisions based on assumptions. They build ICPs from incomplete firmographics, launch ABM campaigns without tech context, and chase accounts without knowing whether there's a real fit.
Account-Based Marketing (ABM) works — but only if you're reaching the right accounts with the right message at the right time. Here's the problem: Too many teams are still flying blind. They're targeting based on surface-level firmographics like company size or industry, without knowing what really matters — the technology stack those companies are using.